Marketing Director
Wavin
Waltham, Massachusetts
How can brands deepen relationships with customers so that the business and the planet win? As Director of Marketing for water technology leader Wavin North America, this question is Lange's north star, as they have been throughout her career in domestic and global marketing roles.
Lange draws her passion for branding and sustainability from her tenure in both domestic and global marketing roles. Throughout her career, Lange has demonstrated excellence with entities including British Telecom, LVMH, Dow, and ConAgra. Notably, as a brand manager at General Motors, she spearheaded the sales and profit turnaround for multiple product lines.
More recently, Lange has brought her expertise to the dynamic landscapes of SaaS, subscription commerce, and Fintech start-ups, where she's been instrumental in orchestrating go-to-market strategies and bolstering customer retention. An alumnus of Michigan State University, Lange holds both a BA and an MBA with specializations in Marketing, Consumer Behavior, and International Business.
In her leisure time, Lange is deeply committed to environmental and scientific causes, volunteering as a Citizen Scientist with Adventure Scientists and certified diver in ocean clean-ups.
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Thursday, September 28, 2023
10:00am – 11:00am US EDT